Explore detailed highlights and scope of experiences
Conducted extensive international brand research and positioning, which directed a comprehensive and innovative marketing campaign designed to resonate with global audiences.
“Shanks excelled at encapsulating our purpose behind the project. Their meticulous approach ensured that every detail was addressed, leading to a seamless execution that surpassed our expectations. The final results are not only visually stunning but also embodied our brand.”
Abbott Labs
Directed and produced a dynamic and visually engaging video campaign to educate users on the vast capabilities of the Adobe Creative Suite, ensuring that the content was informative and inspiring.
“Shanks is truly extraordinary, unmatched in every way. His humble nature and powerful results left a lasting impression on our organization.”
Adobe
Over the course of four years, we transformed ATRIO from a local provider into a regional Medicare Advantage company. The campaign effectively connected with the audience through tailored regional messaging, resulting in a 116% increase in applications year over year. This comprehensive integrated approach included TV and print ads, direct mail, websites, outdoor billboards, social media ads, email campaigns, newsletters, and an array of sales support and promotional materials.
“Shanks contributions to the whole organization, and most notably our Marketing & Sales strategies have been instrumental to our incredible member growth.”
ATRIO Health Plans
Directed years of comprehensive research, branding, positioning, and the creation of print collateral, establishing a strategic direction across the entire brand and enriching every customer interaction.
“We can’t be more impressed with the attention to detail, creativity and work ethic.”
Audi
Played a crucial role in shaping brand positioning that influenced Ford vehicles' aesthetics and functional designs while also developing marketing materials and overseeing art direction that captured the brand's essence.
“Shanks influence on the vehicles and marketing materials is impressive. Shanks created a powerful emotional connection with consumers and his strategic vision has greatly enriched our brand.”
Ford
Conducted a comprehensive redesign of the organization's website, marketing collateral, digital communications, and internal messaging over seven years. This long-term partnership resulted in a remarkable 700% increase in website traffic, underscoring the effectiveness of the marketing strategy.
“Shanks DMG’s ability to produce campaigns that connect with the intended audience is phenomenal. The results speak for themselves.”
Gorman Health Group
Developed a robust and user-friendly program that included comprehensive tutorials, engaging videos, and an intuitive content learning module (CLM) to foster user proficiency and satisfaction.
“Shanks exceptional work in developing a user-centric program truly stands out in terms of quality and effectiveness. The robust and user-friendly platform significantly enhanced user satisfaction.”
HP
Created a high-impact campaign that highlighted the Intel Mentor program, successfully captivating the entire organization and enhancing the Intel brand's recognition. Launched the campaigns, galvanizing participation and engagement.
“Shanks comes up with creative ideas and solutions that go beyond the traditional thinking in marketing. Given tight technical parameters they were able to deliver out-of-the-box solutions for a marketing program at Intel. I appreciated their help in simplifying our messages and delivery mechanism for an outstanding and memorable result!”
Intel
Multiple years spearheading the creation of corporate communications, marketing communications, human resources messages, and overall marketing direction, positioning the organization for continued growth and recognition.
“Shanks excels at creating clear, engaging messages that resonate with audiences and align with organizational goals. Additionally, their collaborative spirit and dedication inspire those around them, making them an invaluable asset to any organization.”
Microchip Technology
Designed and executed recruiting campaign, utilizing a comprehensive marketing strategy that spanned multiple channels, including web, mobile applications, video, print, and training, effectively reaching and engaging potential recruits
“Shanks did outstanding work on our recruiting campaign. They designed and executed a multi-channel marketing strategy, utilizing web, mobile, video, print, and training to effectively engage potential recruits. Their strategic thinking and commitment to excellence were key to our campaign’s success.”
Navy
Provided the vision and creative direction for marketing campaigns across multiple channels. Developed notable campaigns, each enhancing the brand and making lasting and meaningful connections with customers.
“Shanks DMG is a marketing powerhouse known for their creativity and audience connection. They understand market trends and consumer behavior, creating engaging campaigns that resonate with our target groups and achieve strong results.“
Nike
Developed a series of informative and engaging programs designed to educate clients and customers about the multifaceted capabilities of specialty pharmacy services, deploying a holistic marketing strategy across all communication channels and ensuring all outputs align with brand guidelines and regulatory standards.
“Finding strong creative agency partners can be challenging. We are fortunate to have worked with Shanks DMG on a number of projects. Not only does Shanks have exceptional creative skills, their attention to detail, project management, and communication skills are unparalleled.
Shanks offers the creative skills of a large agency, with the efficiency and responsiveness of an entrepreneur. We consider Shanks a part of our marketing team and look forward to future projects.”
Optum Health
The mission at Panasonic was clear: create brand awareness and strengthen its presence in the U.S. market, which had been weakened by internal and external fragmentation. Our partnership initiated a multifaceted marketing and product redesign effort. We reimagined everything from products and user interfaces to packaging and marketing materials, unifying and revitalizing the brand. This collaboration earned us recognition as a results-oriented partner, successfully achieving business objectives and redefining the brand's identity.
“I frequently reminisce on the day I was introduced to Shanks because it marked the renaissance of Panasonic electronics. Shanks is a talented and multifaceted marketing powerhouse wrapped in a soft-speaking, hands-on and results oriented package. He motivates, he energizes and he redefines. He magnetizes and inspires those fortunate to be in his presence or of his work.”
Panasonic
Launched the Chang's Frozen product line with a captivating video that unveiled this new initiative to all employees, creating excitement and anticipation. Directed strategy of numerous customer-facing communications and app design.
“Shanks has done several projects for P.F. Chang’s. Each one was done with a true sense of our brand and the specific mission we were attempting to accomplish. With limited time and resources, Shanks works quickly, collaboratively and creatively and produces quality work that comes from his heart and speaks to your audience the way you had hoped it would. Besides which, they are an absolute joy to work with.
We have always been proud of our association with Shanks and think of them first when we are considering a project or when a colleague enquires about such services. Shanks DMG’s results are beautiful and the partnership is inspiring.”
P.F. Chang’s
Led the development of creative strategies, product development, and brand standards for nearly a decade. Directed the creative vision and strategy for various campaigns, products, and marketing communications. Extensive strategic reach encompassed the design, direction, and creation of all communications, product design, packaging, annual reports, trade show booths, and internal communications.
“Shanks is a remarkable leader in creative strategy and product development. He has consistently directed campaigns that elevate our brand and effectively engage audiences. Shanks ability to inspire and push creative boundaries has transformed our company.”
Rockford Fosgate
Developed a series of dynamic campaigns to elevate the Shake Shack brand, celebrate its unique culture, and support employee development while highlighting the customer experience. The Shacksperience campaign was seamlessly integrated across all digital and physical platforms.
“I can confidently say Shanks DMG truly elevates the brand. The Shacksperience campaign is a standout example of how to celebrate the unique culture of Shake Shack while also prioritizing employee development and enhancing the customer experience.“
Shake Shack
Launched an integrated marketing campaign, executed across various formats, including video, print, training, and point of sale, engaging and inspiring consumers.
“The integrated marketing campaign was an exceptional experience. The collaboration brought forth a bold vision that was executed seamlessly across various formats. The way Shanks engaged and inspired consumers really elevated the impact of the campaign.”
Sony
Executed years of in-depth research, branding, positioning, art direction, and print collateral design, establishing a clear and strategic direction for all models, ensuring impactful customer engagement at every touchpoint.
“The depth of research and strategic insight applied to branding and positioning really shines through. It’s evident that every customer touchpoint was thought through and is impactful, making the overall experience cohesive and engaging.”
VW
